Advice, 2006
Product bottles on metal rack, dimensions variable
Peeling the labels off the products will clear the domestic space from the continuous advertising that already takes place in every possible point of public spaces. By actualizing this act, the connection built with a brand cuts off, and instead a connection on formal quality gets generated for identifying a specific product.
While offering an advice I was offering help to realize it as well. Strangely, some response I got were negative, based on the anxiety of not being able to recognize what is what. The extra effort to redefine a bunch of everyday products might seem as an unnecessary burden. Reducing the amount of those products used might also seem as a another burden. There is a challange in getting out of a loop which is not yet approved as a destructive loop.